Apple rejects apps that provide overpriced in-app purchases

2020 was a financially successful year for Apple’s App Store, which might be largely attributed to the 30% minimize the Cupertino firm takes from in-app purchases builders can supply customers.

As is to be anticipated, Apple desires to maintain the success going and thus, every time a developer desires so as to add a brand new app to the App Retailer, that app goes via a rigorous approval course of, to be able to decide its high quality and legitimacy. And other than the apparent causes to reject an app, such because it being unstable and buggy, or containing surprising or offensive content material, Apple does not appear welcoming in direction of apps that provide overpriced, low-value in-app buy merchandise both.

Lately 9to5Mac acquired a maintain of an app rejection letter from Apple, which sheds new gentle at simply how critical the corporate is about retaining person belief and avoiding its customers getting ripped off through in-app purchases. The rejection letter reads:

And whereas Apple’s efforts in direction of person satisfaction are admirable, the builders of the app in query believed that the rejection was a mistake. After reaching out to the app assessment staff, the devs have been capable of make clear how that is actually the case, and their app was finally accredited.

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