Simply as shopper curiosity in supply providers soared in the course of the COVID-19 pandemic, so has the adoption of corresponding gig work apps as People seized the chance for different sources of revenue. Sensor Tower Store Intelligence knowledge reveals that this pattern continued into Q1 2021, when installs of the highest three gig work apps in the USA climbed 25 % year-over-year to 4.5 million.
Within the first quarter of 2019 to 2021, the highest U.S. gig work apps by downloads have centered on driving and supply, led by Uber Driver, Lyft Driver, Instacart Shopper, and DoorDash Driver. Mixed installs of the highest three apps every quarter grew 20 % Y/Y in 1Q20, climbing from 3 million to three.6 million. Adoption surged additional in 1Q21 as mixed installs of those grew 25 % Y/Y.
Gig Employees Flock to DoorDash
DoorDash Driver had its best-ever month of installs in March 2021, reaching 812,000 from throughout the U.S. app shops. This was up 88 % year-over-year from 431,000 in March 2020, and the primary quarter on the entire skilled much more progress.
The app noticed roughly 2.2 million installs within the first quarter of 2021, up 120 % from the identical interval in 2020. DoorDash’s consumer-facing app noticed explosive progress in the course of the onset of the pandemic, and customers searching for part-time work have observed the rise in demand. Though shopper habits might shift as eating places and bars reopen, DoorDash has been increasing its choices, forging new partnerships with grocery shops and pharmacies.
Supply providers weren’t the one apps that noticed a surge in adoption from customers searching for gig work. The freelancer platform Fiverr noticed its best-ever month-to-month installs in March 2021 when it reached 215,000 downloads from U.S. app shops, up 57 % Y/Y from 137,000 in March 2020. Moreover, its U.S. month-to-month energetic customers climbed 40 % when evaluating the 2 month lengthy intervals.
This progress might point out that some customers have begun freelancing because the pandemic led to layoffs and enterprise closures.
Supply App Development in the UK Outpaces the U.S.
Adoption of the highest three gig work apps in the UK grew at a good higher charge than within the U.S. final quarter. A cohort of apps together with Uber Driver, Fiverr, and Deliveroo Rider noticed their installs attain 358,000 in Q1, up 47 % Y/Y. This was almost double the expansion seen in Q1 2020, when the highest three apps climbed 24 % Y/Y to 244,000 from 197,000 installs throughout the identical interval in 2019.
Earlier this yr, the U.Okay. Supreme Courtroom dominated that Uber should classify its drivers as staff, and the corporate introduced in March that it could pay drivers minimal wage and embrace paid holidays and pensions, probably attracting extra customers to its platform.
It’s additionally potential that the customers of those gig work apps are responding to continued demand for supply and freelance providers. The COVID-19 pandemic altered shopper habits the world over, and as sure in-person areas have began to reopen, it’s unclear which of these will persist into the longer term.
Sensor Tower’s Retailer Intelligence platform is an Enterprise stage providing. Keen on studying extra?