European Shopper Spending in Cellular Apps Grew 21% in Q3 2021 to $4.6 Billion

European shoppers spent an estimated $4.6 billion throughout the App Retailer and Google Play throughout Q3 2021, Sensor Tower Store Intelligence information reveals. This represented an roughly 21 % year-over-year enhance in gross income from Q3 2020, based mostly on consumer spending for in-app purchases, subscriptions, and premium apps. European spending accounted for 13.6 % of worldwide cellular app income in Q3 2021, which exceeded $33.7 billion. For comparability, in Q3 2020, Europe accounted for roughly 13 % of worldwide client spending in cellular apps.

On this report, we delve deeper into cellular non-gaming and gaming apps income and obtain figures, and establish which nations are driving the area’s market forwards.

European Cellular App Income and Downloads

The App Retailer drove the vast majority of consumer spending in Europe, producing $2.4 billion in gross income in Q3 2021, a Y/Y rise of 20 %. Google Play income, in the meantime, grew by 23.5 % Y/Y to $2.1 billion.

General, the App Retailer accounted for 53 % of consumer spending in Europe throughout Q3, with Google Play making up the remaining 47 %.

European Consumer Spending in Mobile Apps and Games for Q3 2021

On the subject of downloads, the App Retailer and Google Play amassed a mixed 6.4 billion distinctive installs in Q3, down by 3 % Y/Y.

As is often the case globally, Google Play drove a higher variety of downloads than the App Retailer, amassing 4.7 billion installs in Europe in Q3, a lower of roughly 4 % Y/Y. The App Retailer, in the meantime, generated 1.7 billion downloads, with installs development remaining flat Y/Y.

Google Play accounted for 73.2 % of all downloads, whereas the App Retailer made up 26.8 %.

European Downloads of Mobile Apps and Games for Q3 2021

Europe’s High International locations

The European nation that drove essentially the most income in Q3 2021 was the UK, producing greater than $894 million in consumer spending final 12 months, up 21.4 % Y/Y. Germany ranked in No. 2 with $839.4 million, a rise of near 17 %, whereas France ranked No. 3, having accrued near $489.8 million, up 14.6 %. Turkey entered the highest 5 revenue-generating nations in Europe final quarter, as consumer spending rose greater than 80 % to $234.7 million. The large earners driving the Turkish market had been PUBG Mobile from Tencent, Garena Free Fire from Garena, and TikTok from ByteDance.

The U.Okay. represented the biggest share of App Retailer income in Europe with $583.5 million, or roughly 24 % of all consumer spending on the shop. Germany, in the meantime, took the lion’s share of Google Play income, producing $454.5 million, or about 21 % of the entire.

Europe’s Top Revenue Generating Countries for Mobile App Spend in Q3 2021

The most important generator of downloads was Russia with 1.4 billion installs in Q3, down roughly 1 % Y/Y. For comparability, Turkey ranked No. 2 for downloads with greater than 819 million installs for the 12 months, a lower of 6.6 %, whereas the U.Okay. ranked No. 3 with 573 million, down 7.4 %.

Russia was the biggest driver of downloads on Google Play, the place it accrued 1.1 billion installs, or 23.8 % of all downloads on the shop in Europe. The U.Okay., in the meantime, led the best way on the App Retailer with practically 312.7 million downloads, or 18.2 % of the entire.

Europe’s High Cellular Apps

Courting app Tinder was the highest grossing non-game app in Europe in Q3, producing roughly $105 million in consumer spending, whereas Disney+ ranked No. 2 and YouTube ranked No. 3.

Top Grossing Mobile Apps in Europe for Q3 2021 – App Store and Google Play

TikTok topped the downloads chart for Europe with 24.2 million installs throughout Q3. It was adopted by Facebook’s WhatsApp at No. 2 and Instagram at No. 3.

Top Mobile Apps in Europe for Q3 2021 by Downloads – App Store and Google Play

European Cellular Sport Income and Downloads

Cellular video games generated $2.8 billion in Europe throughout Q3, a rise of 16.7 % Y/Y. In whole, gaming accounted for about 60 % of all cellular app income in Europe based mostly on participant spending.

Whereas on a world stage the App Retailer generated extra sport income than Google Play, in Europe the other was true. Google Play generated $1.6 billion from cellular video games within the area over the last quarter, up 14.3 % Y/Y, whereas the App Retailer amassed near $1.1 billion from consumer spending, a rise of 10 %.

General, Google Play represented 58.3 % of whole gaming income in Europe, whereas the App Retailer accounted for 41.7 %.

Germany was a key driver for Google Play video games income, with participant spending on the storefront representing greater than $366 million. On The App Retailer, in the meantime, the U.Okay. ranked No. 1 with $269.7 million in income from video games.

European Consumer Spending in Mobile Games for Q3 2021

Mixed sport downloads throughout Europe declined by 3.4 % Y/Y from 2.9 billion in Q3 2020 to 2.8 billion in Q3 2021. Distinctive installs for Google Play remained flat year-over-year at roughly 2.3 billion, whereas App Retailer downloads decreased by 9 % to 488.4 million. General, Google Play accounted for 82.4 % of whole sport downloads in Europe final 12 months, whereas the App Retailer made up 17.6 %.

European Downloads of Mobile Games in Q3 2021

PUBG Cellular ranked because the No. 1 income producing cellular sport in Europe throughout Q3, taking in additional than $100 million, an increase of 56.7 % Y/Y. It was adopted by Coin Master from Moon Active at No. 2 and State of Survival from FunPlus at No. 3.

Top Grossing Mobile Games in Europe for Q3 2021 – App Store and Google Play

Hypercasual hit Count Masters from Tap2Play was essentially the most downloaded cellular title in Europe throughout Q3, amassing near 16 million distinctive installs in Q3. Fidget Toys Trading, additionally from Tap2Play, ranked No. 2, whereas My Talking Angela 2 from Outfit7 ranked No. 3. Regardless of having its official launch as lately as September 22, 2021, Pokémon Unite from The Pokemon Company ranked No. 9.

Top Mobile Games in Europe for Q3 2021 by Downloads – App Store and Google Play

Europe’s cellular app market largely adopted world traits when evaluating market efficiency to Q3 2020 and the extra instant impacts of the COVID-19 pandemic and lockdowns. Downloads have declined Y/Y in comparison with 2020’s outsized beneficial properties, however client spending has continued to rise, reflecting new consumer habits of elevated cellular system utilization for something from purchasing and health to leisure. In the meantime, whereas video games proceed to account for the biggest share of app income in Europe at roughly 60 %, this share has declined from 63.6 % in Q3 2020. Different classes take up a bigger share than at a world stage, the place video games accounted for 66.7 % of client spending in Q3 2021.

Word: The income estimates contained on this report will not be inclusive of native taxes, in-app promoting, or in-app consumer spending on cellular commerce, e.g., purchases by way of the Amazon app, rides by way of the Uber app, or meals deliveries by way of the GrubHub app. Refunds are additionally not mirrored within the supplied figures.

Sensor Tower’s Retailer Intelligence platform is an Enterprise stage providing. Excited about studying extra?


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