How Zombies Are Shaking Up the Puzzle Style

One of the crucial thrilling issues about Sensor Tower’s new Game Intelligence function inside our Retailer Intelligence product is the way it can uncover fascinating adjustments in tendencies and vital alternatives. By going layers deeper into sub-genres, themes, and kinds, stunning progress tales emerge even in established recreation genres.

For instance, the puzzle style has been a spot the place way of life themes reign supreme, particularly for the previous 12 months. From Playrix’s Homescapes to Magic Tavern’s Project Makeover, puzzle video games have prioritized aesthetics-focused and decoration-oriented incentives to maintain gamers hooked—a lot in order that puzzle video games with these themes have accounted for 14 % of downloads and greater than 30 % of income for the puzzle style in Q1 of 2021.

However the subsequent large factor may very well be… the apocalypse?

On April 8, Zynga globally launched Puzzle Combat, a zombie-themed recreation with a Match 3 mechanic, developed by Empires & Puzzles studio Small Big Video games. Whereas the sport initially soft-launched with a army theme, it developed over time to include a extra apocalyptic theme, together with zombies, throughout the course of its delicate launch. The sport joins one other notable puzzle title that includes a zombie theme: Puzzles & Survival by 37Games, which launched in September 2020 and grossed greater than $30 million in income globally throughout each Apple’s App Retailer and Google Play in Could 2021.

Whereas Puzzle Fight shares just a little little bit of Puzzle & Survival’s aesthetics—with coloured circles across the zombies to indicate weak point—the video games really feel essentially totally different as a result of their artwork kinds. For instance, Puzzle & Survival weaves apocalyptic components into the plot, leveraging a extra life like 2D artwork fashion to convey drama. Puzzle Fight, however, maintains its core army theme with a lighter incorporation of zombie components and a extra informal 2D cartoon artwork fashion. It’s nonetheless early days for Puzzle Fight, however it already crossed $1 million in client spending in Could 2021—a promising begin.

Zombie Taxonomy

Sensor Tower’s Sport Intelligence product is great at uncovering rising market alternatives and sudden pursuits amongst established audiences. Though it’s a newly-rising theme subset—spurred partially by the COVID-19 pandemic—zombie and post-apocalyptic video games have seen an uptick in income, regardless of having extra conservative downloads. Worldwide client spending in video games with that theme reached $180 million in Could 2021, representing a 47 % improve year-over-year. As new themes start to achieve traction throughout many alternative genres, Sport Intelligence can hold your staff knowledgeable about the most effective alternatives to enter the market.

Concerned with studying extra concerning the upcoming tendencies within the video games business? Sensor Tower’s Sport Intelligence, powered by our Retailer Intelligence product, provides detailed insights into the varied components that go right into a profitable recreation. To be taught extra about how zombies are carving out a distinct segment inside the puzzle style, or how every other tendencies are influencing recreation design and growth, request a demo with our Gross sales Staff.

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