Lord of the Rings-themed cryptocurrency will get thrown into Mount Doom

A screenshot from jrrtoken.com. All similarities to <em>LOTR</em> were purely coincidental, apparently.
Enlarge / A screenshot from jrrtoken.com. All similarities to LOTR have been purely coincidental, apparently.

The property of J.R.R. Tolkien, the writer of The Lord of the Rings, has efficiently vanquished a cryptocurrency that styled itself as “The One Token That Guidelines Them All.”

The JRR Token cryptocurrency launched in August, with an internet site that featured rings, hobbit holes, and a wizard with an uncanny resemblance to Gandalf.

However the Tolkien property, which handles the rights to J.R.R. Tolkien’s The Hobbit and The Lord of the Rings fantasy novels, shortly stepped in to lodge a grievance with the World Mental Property Group (WIPO), the worldwide discussion board for mental property coverage.

It famous that the cryptocurrency’s web site area identify infringed its logos. Tolkien’s novels have been made right into a trilogy of Hollywood movies, directed by Peter Jackson and starring Ian McKellen.

In response, attorneys for Matthew Jensen, JRR Token’s Florida-based developer, mentioned that “token” was a generic time period, shouldn’t be confused with the surname Tolkien, and it didn’t infringe any mental property.

However the WIPO administrative panel determination concluded that there was little doubt that the developer was “conscious of Tolkien’s works and created an internet site to commerce off the celebrity of those works.”

The Tolkien property mentioned it had now recovered the JRRToken.com area identify and had obtained the developer’s enterprise to cease all operations underneath the JRR Token identify and delete any infringing content material from all related web sites and social media accounts.

Steven Maier, solicitor at legislation agency Maier Blackburn, which acted for the J.R.R. Tolkien property, mentioned this was a “significantly flagrant case of infringement” and added that the property was “vigilant” about stopping unauthorized events from benefiting from the J.R.R. Tolkien identify.

Previously the Tolkien property has sued tourism and merchandise firms for making use of the writer’s identify and literary works, however that is the primary time it has taken motion in opposition to a cryptocurrency.

Johnson Dalal, the US legislation agency representing Jensen, has been contacted for remark however had not responded by time of publication.

© 2021 The Financial Times Ltd. All rights reserved To not be redistributed, copied, or modified in any method.

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