We’re again with one other Cell Video Month-to-month, the place we talk about the modifications and tendencies relating to video within the cellular app area. It may be information about ASO, UA or different methods video could be leveraged by builders and publishers
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Google Play Retailer Re-design – all screenshots and play retailer function graphic at the moment are the identical top – August 21
One other change with this Play Retailer re-design is that screenshots on all Play Retailer listings at the moment are given the identical top.
Beforehand, completely different sizes of screenshots (or presence of a video and subsequently the Play Store feature graphic) would consequence screenshot galleries displayed with completely different heights relying on the apps.
Screenshots and the function graphic at the moment are displayed smaller than ever, making it essential to make use of giant copy. Even with the play retailer movies quickly autoplaying (see the final information), don’t neglect the function graphic as we will nonetheless anticipate it to be displayed shortly (just like the poster frame on iOS).
Google Play Retailer Re-design – movies for urged app and adverts already enjoying in-app – August 21
Google has rolled out the re-design of the Play Store, aligning with Materials design language.
Some movies are already enjoying in-app are those for app featured (like Mario Kart beneath) or the Play Retailer adverts (beneath as nicely). However all movies will quickly be auto enjoying in-app (see the final information on this web page)!
New six-seconds bidding possibility for Twitter video adverts – August 22
Attention-grabbing transfer on Twitter’s aspect: they now give advertisers a brand new bid unit for Twitter video ads the place they’re solely charged when the adverts are seen for six seconds in any respect and with a 50% of the advert in view.
This bid unit is his bid is globally out there on Promoted Video, In-stream Video Sponsorships, and In-stream Video Advertisements for belongings 15 seconds or much less in size. This comes at a time the place short-form creatives carry out higher on most platforms and may push extra advertisers to maintain that in thoughts.
Again-to-back Instagram Tales adverts – August 29
Fb goes to check displaying two Stories ads in a row (from completely different manufacturers) to customers, with the hope that it reduces the perceived advert load.
Play Retailer itemizing movies quickly autoplaying – August 29
Google up to date the promo video part of their advices on graphic assets, screenshots and video to announce that Google Play will quickly begin autoplaying retailer itemizing movies! Google mentions that that is taking place “starting September 2019”.
It has additionally notified builders within the developer console to take away adverts on their Play Store promo video: you don’t wish to confuse customers with adverts in your itemizing.
That is big, because the consumer expertise for taking part in movies on the Play Retailer was beforehand actually dangerous.
It additionally signifies that it’s going to turn out to be essential to begin your movies very sturdy, similar to for iOS App Previews.
Play Retailer movies at the moment are going to be displayed pretty small since they’re autoplaying, so once more any copy or UI proven should be giant sufficient (zoom-ins are extremely really helpful).
Did we miss any massive information associated to cellular video for March? If that’s the case, tell us within the feedback!