The highest 100 cellular video games within the U.S. by income accounted for 64.4 p.c of all participant spending in 2020, representing a 4.6 p.c lower in income share since 2017, Sensor Tower Store Intelligence information reveals.
For this evaluation, we studied information from 2017 to 2020 for the U.S. and world cellular video games market to look at how participant spending is break up throughout the highest 1,000 titles, and the way every tier has grown over time. Whereas the income share for the highest 100 cellular video games within the U.S. has decreased during the last 4 years, participant spending on this tier elevated considerably by greater than 35 p.c between 2019 and 2020 to $14.4 billion, an outsized efficiency sparked by the COVID-19 pandemic and lockdowns.
By comparability, all different tiers–divided into 100 video games every–noticed a quicker enhance by way of share progress, with titles ranked 101 to 200 by participant spending seeing income rise by 41.2 p.c year-over-year to $3 billion in 2020, rising their general income share by 0.3 share factors to 13.7 p.c. Titles ranked 201 to 300, in the meantime, noticed participant spending develop by 45.5 p.c to $1.4 billion in 2020, with the tier’s general share of income rising by 0.3 share factors to six.2 p.c.
In relation to the highest 10 income producing titles within the U.S., participant spending rose by 27.2 p.c Y/Y in 2020 to $4.2 billion, with their general income share declining by 1.6 share factors to 18.7 p.c. That is down considerably from 2017, when the highest 10 grossing cellular video games accounted for 25.2 p.c of all participant spending.
Analyzing the worldwide market, a special story emerges. Worldwide market progress for the highest 100 grossing cellular video games was slower than within the U.S., with the highest titles accumulating $42.7 billion, up 29 p.c Y/Y. The highest 100 accounted for a 53.5 p.c share of worldwide participant spending in 2020, up roughly 1 share level from 2019, however down from 56 p.c in 2017.
Titles ranked from 101 to 200 by income noticed spending rise by 18 p.c Y/Y in 2020 to $10.8 billion, with the income share of those video games declining by 1 share level to 13.6 p.c. Titles ranked 201 to 300, in the meantime, noticed income enhance by roughly 19 p.c to $5.6 billion, with the tier’s general income share dropping by 0.4 share factors to 7.1 p.c. All different tiers within the prime 1,000 grossing video games noticed no change of their income share.
In relation to the highest 10 income producing cellular video games worldwide, participant spending rose by about 34 p.c Y/Y to $13.7 billion, with the highest titles rising their income share by 1 share level to 17.2 p.c of general participant spending. Nevertheless, that is down from a income share of 20.4 p.c in 2017.
Our evaluation reveals that the cellular video games market is rising for everybody and never simply the world’s prime blockbusters. Within the U.S. final 12 months, all tiers outdoors of the highest 100 income producing video games noticed their income share enhance, whereas additionally rising quicker than the highest video games Y/Y. Globally, nevertheless, the highest 100 titles noticed among the strongest progress in participant spending, whereas being the one tier to extend its income share. This might, partly, be attributed to a few of Asia’s heavy hitters like Honor of Kings from Tencent, Monster Strike from Mixi, and Lineage M from NCSoft, in addition to world successes like Pokémon GO from Niantic, Roblox from Roblox Corporation and PUBG Mobile from Tencent, all mammoth hits far past the dimensions of most different titles in the marketplace. Finally, although, participant spending is up for everybody, and it’s a pattern that appears set to proceed.
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