Prime E-Commerce Apps See Common MAU Up 35% from Pre-Pandemic Ranges Forward of Black Friday 2021

Cellular is the brand new chief of e-commerce, and because the vacation procuring season has commenced globally, cellular e-commerce (m-commerce) corporations can anticipate to see a gentle rise in app installs and utilization leading to gross sales. In line with eMarketer, 67.3 p.c of whole e-commerce gross sales are anticipated to come back from cellular this yr, with international e-commerce gross sales anticipated to rise 14.3 p.c from 2020.

To resolve the present and near-term state of the area into focus, Sensor Tower and Modify have partnered on the brand new E-Commerce App Report 2021, available now. This in-depth overview covers the highest cellular procuring apps from 2019 to 2021 and descriptions key tendencies that advertisers and entrepreneurs can leverage within the coming months. Learn on for a preview of simply a number of the insights contained within the full report.

As procuring app installs elevated by 10 p.c this yr in comparison with 2020, Sensor Tower and Modify noticed their common month-to-month, weekly, and each day lively customers enhance steadily in 2021 to date. Common month-to-month lively customers for the highest 150 e-commerce apps globally have been roughly 14 million in Q1 2019 in comparison with greater than 18 million in Q3 2021, a rise of 35 p.c.

Shopping Apps Average Active Users Increased in 2021

India, Indonesia, and Mexico Outperformed 2020 Adoption Positive factors

In line with our findings, India ranked as one of many prime six markets worldwide for e-commerce and m-commerce apps from 2019 to 3Q21. Thus far in 2021, India’s obtain progress for the class jumped from roughly 317 million within the first three quarters of 2020 to 470 million throughout the identical interval this yr, a 49 p.c enhance. Amazon and Flipkart are among the many prime 10 e-commerce apps from 2019 via 3Q21, each with India as their key market.

India Outperforms Their 2020 Numbers

Indonesia and Mexico have additionally outperformed their 2020 adoption ranges for the class in 2021. Buying app downloads in the US, alternatively, slowed from 258 million within the first three quarters of 2020 to 218 million throughout Q1 to Q3 of this yr, a lower of 16 p.c. As Black Friday offers start to mount over the approaching days, e-commerce apps will naturally see an uptick in U.S. installs and utilization.

The Sensor Tower Store Intelligence and Usage Intelligence platforms unlock even deeper evaluation potential round m-commerce, together with key insights on app adoption tendencies, month-to-month lively customers for chosen geographies, and extra. Adjust Measure helps to higher perceive what motivates finish customers at each level of their journey, with insights throughout the shopper lifecycle.

Obtain the whole E-Commerce App Report 2021 in PDF kind under to view the complete evaluation:

Download Sensor Tower and Adjust's E-Commerce App Report 2021

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